MAXWELL PR

Tailor-made publicity campaigns

ABOUT ME

SHORTLISTED FOR PPC ANNUAL AWARDS 2017 'THE WATERSTONES HARDBACK FICTION AWARD'

I am a publicist with a background in journalism and specialising in book PR. I have managed a wide range of publicity campaigns; for high profile authors, debut novelists, academic books and national charity projects. I can offer full publicity campaigns including broadcast, print and online press, event planning and tour scheduling, social media campaigns and consultancy.

Whatever the size of project, I can form a tailor-made campaign that will help you reach the audience you want, to your budget and in the time frame you desire.

Give me a call or an email and we can start planning.

 

Portfolio

on rock or sand
9781782118633_FC
bandit
man up
Dun Cow Rib

Services

I plan each campaign on a case-by-case basis and can completely tailor it to your requirements. I have excellent contacts in the media and as a publicist keep up to date with the news, current trends and react accordingly. I can work on stand-alone book campaigns as well as long-term brand and author strategy.

 

PR CAMPAIGNS

I can offer all or a selection of the following:

  • Pre-publication planning, author and publisher meetings, pitching, creating press releases, drawing up mailing lists

  • Creating an activity timeline that will create the most buzz in the build up to and on publication

  • Trade and consumer media coverage in national newspapers, regional newspapers, online, long lead magazines, and on TV and radio -including reviews, interviews, features, blog tours 

  • Online influencer outreach, including instagrammers, Youtubers and bloggers

  • Events including author tours, launch parties, panels and festival appearances

  • Post-campaign analysis

 

 

CONSULTANCY WORK

I can offer consultancy advice on other related projects including PR strategy, author media and events, and literary festivals.

 
 

Portfolio

Grenfell Hope
A Perfect Mother
HTST
the hidden ways
Sticky Fingers
Austen
FC&M
on rock or sand
9781782118633_FC
bandit
man up
Dun Cow Rib
Economist
Sunday Mirror
Grenfell TLS
Grenfell CT
War Cry
Tanya Marlow blog
NBC
TLS sticky fingers
Bandit
Bandit 2
clipping 2
clipping
clipping 3
clipping 5
clipping 4
The Guardian Review interview 1.7.17
Daily Telegraph interview 5.7.17
Evening Standard - 14.6.17 - HTST
 

Testimonials

"As the publicist for Man Up, Claire did a job that was nothing short of outstanding. A book written by a young and unknown first-time author is no easy sell, but thanks to her diligence, hard work and infectious passion, the coverage Claire secured far exceeded any expectations or hopes I had at the beginning of the publishing process. From a serialisation in the Telegraph, to features in the Times and the Guardian, to rave reviews everywhere from the Daily Express to the Topman blog, the book received widespread support across the political spectrum and in old and new media alike. None of this would have been possible without Claire; she was an absolute delight to work with and I couldn’t have wished for a better person to have fighting my corner." Jack Urwin, author of Man Up

 

"I have enjoyed working with Claire on The Dun Cow Rib.  The exposure she achieved worked wonders.'  Sir John Lister-Kaye OBE FRSGS, author The Dun Cow Rib

"In the time that Claire was at Icon, she not only achieved all publicity goals set, but ensured our authors were looked after in the most professional manner." Philip Cotterell, Managing Director of Icon Books

 

"Claire joined the team of freelancers who work together as part of BookMachine Works just 4 months ago, and so far the working relationship has been great. Claire understands what is needed by clients, and is clear and communicative and results-focused. We look forward to working with her more over the coming years!" Laura Summers, Founder of BookMachine

"Claire has supported us at Trigger publishing on numerous projects, and has secured some outstanding coverage for our books and authors.  Claire's passion, enthusiasm, professionalism and excellent communication has made her a pleasure to work with.  And importantly, getting positive feedback from our authors has been fantastic, but not surprising!" James Waller, Managing Director of Trigger Publishing 

CONTACT ME

I offer competitive rates and would love to discuss your project with you. Do get in touch for an informal chat.

 

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